A reporter from Cosmetics Finance Online found through exhibitions and interviews that cosmetics packaging material manufacturers, whether they are glass bottles or plastic bottles, are pursuing high transparency of their products.
Customers are increasingly demanding the quality of glass packaging. "Glass packaging is gradually developing towards mid to high-end directions, and in the game between product quality and price, transparency is an important consideration standard
Tong Yidong gave an example to the reporter: When Mary Kay was considering cooperation with Barrolan, she saw that a nail polish bottle from Barrolan had almost the same appearance as her product, but Mary Kay's nail polish bottle was noticeably yellowed and had a much lower transparency than Barrolan's; After various colors of nail polish are put into the bottle, the color quality begins to be affected, and the color quality of the bottle with low permeability is not good. Packaging materials that appear to have the same appearance actually have significant differences in quality
However, Tong Yidong also stated that most skincare packaging materials in the Chinese market currently use plastic materials, and glass bottles are only a niche market. It is worth emphasizing that the domestic market is still developing, and the future market for glass packaging materials will become increasingly broad. What we need to do is to clearly control the target customer group and strive for our own market share as much as possible
In addition, "thick bottomed" bottles are also a major trend in the cosmetics market recently. Thick bottomed bottles have better quality, higher technical requirements, and a more textured appearance, "said Li Feng, a designer at Aida International Trade Co., Ltd. Generally, thick bottomed bottles use injection molding technology, while thin bottomed bottles used blow molding technology, which has higher technical requirements.
The reporter learned from Aida International that the plastic packaging bottles for cosmetics in the current market are gradually replacing the original PP and PET materials with PETG materials. PETG material is equivalent to an upgraded version of PET material, which is more corrosion-resistant, has higher transparency, and is also more resistant to falling. The molding method is mostly injection molding technology, resulting in better quality
Innovation in paper packaging materials is constantly emerging, and the concept of environmental protection is more deeply rooted in people's hearts
The paper packaging market is currently in a stable state, with significant differences in customer needs. To meet the needs of different customers, subsequent processing will be carried out on paper packaging. The added value brought by these "handmade" processes can make products more distinctive and enhance competitiveness.
It is understood that customers mainly come from foreign markets such as the Middle East, the United States, and Europe. Middle Eastern customers demand extreme luxury in packaging, while American customers demand simplicity and high cost-effectiveness, while European customers pursue low-key luxury. According to different customer needs, efforts are made in the subsequent stages of packaging, such as embedding diamonds on the box, embedding flannel, applying pearls, local pearl film, simulating touch, and stereoscopic visual effects.
Compared to domestic enterprises, foreign enterprises pay more attention to packaging, showcasing products through packaging, and enhancing brand image. "Yu Liangjie, sales manager of Mohawk Fine Paper Asia in the United States, told reporters that since 2014, domestic enterprises have also increasingly focused on packaging and environmental protection." Therefore, we believe that Chinese paper packaging will become increasingly high-end, and environmentally friendly materials will also be more and more popular and recognized